Facebook Purchases LiveRail Video Advertising Firm For $500m

Another day goes by, and here we are with news that Facebook has picked up yet another company known as LiveRail and placed them under their wings for a cool $500 million. That might sound like a whole lot of money to plenty of folks out there, but when you take into consideration the $19 billion that Facebook forked out for WhatsApp, then LiveRail’s pretty much chump change to them. It does look that the acquisition of this online video advertising firm might point towards Facebook increasing their efforts to obtain some revenue from the digital media realm.

It seems that LiveRail’s technology will automatically pair video ads alongside the various videos which tend to be embedded or included across a slew of websites, including those such as the Major League Baseball, ABC and A&E Networks. Facebook believes that with the help of LiveRail, the premium publishers under them will now have an open door to make video ads better and more engaging as well as relevant to the gamut of users who survive with digital video each month.

Considering how more and more people are consuming additional data, so much so that video looks set to be a prerequisite regardless of their mobile device, this does look to be a strategic acquisition for Facebook. [Press Release]

Edwin Kee
Categories: Computers
Tags: Facebook, liverail