Apple picked up the Beats company for a whopping $3 billion at the end of May, and we also brought you word that EU regulators will decide on an approval on the Apple-Beats deal before this month is over. True to their word, the EU regulators have arrived at a decision, and they have given their nod of approval where Apple’s purchase of Beats Audio is concerned.
With the $3 billion sale approved, it is touted that the combined headphone market share will still remain low for Apple, with plenty of competition going on in the headphone and streaming music markets to boot. It is also widely tipped that Apple’s deal will work out faster compared to either the Motorola or Nokia deals, simply because when it comes to antitrust concerns, Apple’s situation would be far lower in comparison.
It remains to be seen and revealed just what Apple is going to do with their purchase of Beats, although it goes without saying that there is a huge appeal connected to the iconic Beats branding. Apart from that, Apple also does need some assistance when it comes to its streaming music offerings. Do you think that you would want to pick up a new Beats device under the Apple banner?