For the past few years Apple has unveiled its new iPhones in the fall. It is expected to stick to that time frame this year as well. We’re probably looking at a September or October unveiling of the new iPhones and its possible that some customers are already holding out for the new models. Samsung has reportedly cut down on Galaxy S5 orders because it believes that customers who are in the market for a high-end phone will probably wait until the iPhone 6 to make their decision.
A report originating from Korea suggests that while Samsung ordered 21 millions units of its latest flagship in the second quarter of this year, it is expected to reduce orders to 15 million in the coming quarter. It also claims that Samsung has cut Galaxy S4 orders from 6 million units to 5 million.
Obviously making more units than it can sell will end up costing the company, so its a wise decision to only have enough inventory that can move easily. A fire sale would reflect badly on the Galaxy S5’s performance and Samsung wouldn’t want to sell off extra inventory at a loss.
That said, there’s no official confirmation about this, so for all we know this report might be completely off the mark. However it does make sense that many high-end smartphone customers might be holding out for the new iPhones.
That’s because this year Apple’s new iPhones are expected to come with the most radical changes in years. They might finally have larger displays and an even slimmer profile, apart from an improved camera, battery life and power package. Apple hasn’t said when its new iPhones are due, but if history repeats itself, we should expect them to debut this September.