Being ruthless does seem to be an ideal worth striving and achieving in the world of technology as and when required, since sentiment might actually hold back innovation. What hurts, however, is the timing of it – with Google making this announcement right smack in the middle of the World Cup that is being held in the spiritual home of football (or soccer, depending on which continent you live on), that is, Brazil.
Google informed users of the Orkut network that “YouTube, Blogger and Google+” had “outpaced Orkut’s growth”, and this September 30th will be the last day that Orkut will be in operation. Google shared on their blog, “Until then, there will be no impact on current Orkut users, to give the community time to manage the transition. People can export their profile data, community posts and photos using Google Takeout (available until September 2016). Starting today, it will not be possible to create a new Orkut account.”