Boasting of an intuitive user experience that is touted to be an unparalleled experience compared to any other smart TV platform on the market today, LG is proud of this achievement, and have clearly set their sights on the future.
In-kyu Lee, senior vice president and head of the TV division at the LG Electronics Home Entertainment Company, shared, “Reaching the one million mark in just three months is a significant achievement in the TV industry. Rather than continuing to add more and more functions into our smart TVs that few people will ever use, we’ve decided to focus on simplicity with our 2014 Smart+ TVs with webOS. Consumers seem to share our view that this is the right direction for the evolution of smart TVs going forward.”
LG intends to continue introducing its Smart+ TV models globally, with hopes of saturating itself across 150 markets before the month is over, while expanding LG Smart+ TV Experience Zones across major consumer electronics retail locations so that consumers who are unaware of it will be able to have a go while window shopping – and hopefully swing that to an actual purchase. [Press Release]