New BlackBerry Flagship Might Be In The Pipeline

BlackBerry CEO John Chen (as pictured above), at the official launch of the BlackBerry Z3 in Indonesia, did drop some hints that there might be a slew of new BlackBerry smartphones that are currently in development. Chen did mention that some of the new models will sport an all-touch capability, while the others will arrive with a physical QWERTY keyboard that would roll back the years to BlackBerry’s glory days. Out of the lot, Chen added that one of them will be “flagship material” (which ought to be expected in the first place anyways), and we do wonder whether it might actually be the BlackBerry Q30 aka Windermere.

Will a new flagship smartphone help to stimulate BlackBerry’s overall sales figures in the long run? Only time will be able to tell, but at this moment, things certainly do not look too good on BlackBerry’s side. Over here in the US, BlackBerry’s market share has continued to decline in time, but one should never write off the possibility of a final hurrah such as a new flagship being the starting point of a new rally.

While low-end and mid-range smartphones might be a company’s bread and butter, there is still the prestige and boasts that can be made when it comes to a company touting its flagship model in the high-end segment where developed markets are concerned.

Edwin Kee
Categories: Cellphones
Tags: BlackBerry