Huawei Wants ‘Groufie’ Trademark

The selfie that was snapped at the Oscars has set a Twitter record with more than 3.4 million retweets, which just goes to show how mainstream the word had already become. In fact, ‘selfie’ has also been formally recognized by the Oxford Dictionaries last year as the Word of the Year, but semantically speaking, it is not all that accurate when you have a whole lot of people in a single selfie shot. Huawei intends to break new ground by registering for the ‘groufie’ trademark after launching its Huawei Ascend P7 smartphone.

’Groufie’, as one can tell, is a portmanteau of the words ‘group’ and ‘selfie’, and it has been registered as a trademark in the U.S., China, France, Germany and Russia. Huawei intends for ‘groufie’ to go beyond that of a regular selfie with several people within, as the company also wants to include the background scenery in such a shot.

The Ascend P7 that boasts of an 8MP front-facing camera will come with the relevant software that makes it easier for the user to snap panoramic group shots, selfie style, while ensuring that the background behind the entire group will still remain visible. What do you think of the word ‘groufie’? I admit, it does not quite roll off the tongue as easily as selfie, but perhaps this is because it has yet to become mainstream.

Edwin Kee
Categories: Cellphones
Tags: groufie, Huawei