Drones can be used for all sorts of things, for war, for videography, for delivery, and even charitable work, as Coca-Cola Singapore has demonstrated recently in a video. For those unfamiliar with Singapore, they’re a very small country that relies on a lot of skyscrapers, namely due to the fact that they’re a little hard pressed for real estate.
The construction work done on these developments are also typically outsourced to foreign countries where labor is cheaper than hiring locals, and while this does get the job done, there is also the humanity side of things which shows how these foreign laborers are away from their homes, their families, and how they’re considered to be “invisible” to Singaporeans.
To help show their appreciation for these workers, Coca-Cola Singapore has decided to donate crates of soft drinks to these hardworking laborers and deliver them via drones, which makes sense since they work pretty high up. That and the fact that it makes for a pretty cool video. The drinks are all taped with photos of Singaporeans who have written and shown their support for these workers, thanking them for helping to build their homes and so on.
It’s a pretty touching video, although admittedly a good PR stunt for Coca-Cola Singapore at the same time. In any case if you have a few minutes to spare, you can check out the video above to see the drones in action delivering refreshing cans of soft drinks.
Filed in Drones and Social Hit.
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