250,000 happens to be a good 50,000 more compared to what industry analysts had originally estimated, where majority of those subscribers happen to hail from Beats’ deal with AT&T. Other than that partnership, Beats has not had an easy ride in gathering an audience, which could be another reason as to why Beats decided to sell itself off to Apple.
It depends on what kind of magic is Apple going to weave when it comes to the Beats brand, but it will still take some huffing and puffing especially when you take into consideration that the existing market leader, Spotify, happens to be riding high on 40 million active users and approximately 10 million paid subscribers.