Yahoo And Vevo Partner Up For Original Music Programming

It is safe to say that in terms of videos on the internet, YouTube is the king and is pretty much everyone’s go-to website when they want to search for videos. This is despite alternatives out there such as Daily Motion and Vimeo, both of whom offer similar video hosting services, but we guess given YouTube’s reputation and how long it has been established, it would be hard to knock them off their spot.

However that’s not spotting companies such as Yahoo from trying. According to reports, Yahoo has recently struck up a new deal with Vevo, which for those unfamiliar, is a joint effort between the Universal Music Group and Sony Music Entertainment, two of the largest record labels in the world at the moment.

Vevo has a ton of videos on YouTube but apparently they are trying to lose their dependency on YouTube where the terms and conditions of its use is pretty much subject to the whims of its parent company, Google. Now Yahoo and Vevo have worked together in the past on Yahoo Music, but apparently this move is expected to bring its videos and even original music programming to Yahoo Screen.

We have heard of Yahoo’s ambitions to acquire high-end original programming so it is possible that by working with Vevo, it’s one of the ways Yahoo will be able to bring additional original video content onto its website. Will Yahoo and Vevo’s partnership help to draw more users onto Yahoo Screen? We guess we will have to wait and see, but in the meantime what do you guys think?

Tyler Lee
Categories: Videos (web)
Tags: Vevo, Yahoo, YouTube