Both BlackBerry and T-Mobile have not had the best of working relationships in recent memory, especially with T-Mobile halting sales of BlackBerry 10 hardware in their stores last year, while trolling the Canadian smartphone manufacturer with a campaign that entices users to switch over to the iPhone 5s for nothing, claiming that this is a “great offer for BlackBerry users” which BlackBerry CEO John Chen has since described as “inappropriate.” While their working relationship seemed to have stabilized somewhat with the introduction of a T-Mobile BlackBerry trade-in offer, things are not all that rosy as BlackBerry has announced that they will not renew their agreement with T-Mobile when the current deal expires this April 25.
BlackBerry CEO John Chen shared, “BlackBerry has had a positive relationship with T-Mobile for many years. Regretfully, at this time, our strategies are not complementary and we must act in the best interest of our BlackBerry customers. We hope to work with T-Mobile again in the future when our business strategies are aligned.”
I guess that meant that we can file this “marriage” failure under the “irreconcilable differences” segment. If you happen to be an existing T-Mobile user with a BlackBerry device, fret not, as there should not be any changes at all in the service as well as level of support that you will receive. [Press Release]
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