Beats Music launched earlier this year and given the Beats by Dre name and the fact that the people behind the service are some pretty big names in the music industry, not to mention veterans, you would think that the music streaming service would be pretty fast in gaining subscribers.
Unfortunately according to a report from Billboard, it seems that the popularity of Beats Music isn’t quite as high as many would have thought. While specific numbers were not given, the report claims that Beats Music’s subscription is apparently somewhere in the low six-figures, meaning that it has yet to break the 1 million mark.
One of the disadvantages to Beats Music is that unlike other music streaming services, they do not offer up a free-tier. Instead all they offer is a free 7-day trial, after which listeners will have to subscribe in order to continue using the service. Beats Music had initially reported that there were millions who signed up at the start, but we guess due to the limitations of the trial, many chose not to continue their subscription once the 7 days were up.
However recently Beats Music has added in-app subscriptions to their service, thus allowing iOS users to subscribe to the service via iTunes. Since pretty much all iOS users have an iTunes account setup, it’s more convenient compared to having to maintain two separate billing accounts. Will this help drive subscription? Maybe, maybe not, but what say you? Are any of our readers happy subscribers of Beats Music?
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