Apple Reportedly Blocking Music Rivals From Purchasing iAds

Apple’s iTunes Radio is definitely not the first of its kind. In fact the music service has competitors in the form of Pandora. That being said, would it make sense for Apple to allow a rival company to advertise on its iAd platform? Wouldn’t that basically be Apple letting the competition steal its customers away?

Well apparently Apple thinks so as well, and according to a music-streaming service based in the UK called Bloom.fm, they have apparently received an email from Apple informing them that they have banned the company from advertising on its iAd platform due to Bloom.fm being a director competitor to iTunes Radio.

According to a Bloom.fm’s spokesman, “We’re a small company from west London made up of just 27 people. It’s amusing and flattering to have been noticed by a monstrous company like Apple. They told us we are a competitive service to iTunes radio, despite the fact we are UK-only and iRadio has not launched here.”

Interestingly enough despite not being allowed to advertise on Apple’s iAd platform, Bloom.fm is available on iOS so if you’d like to check it out and see if the service is truly a competitor to iTunes Radio, head on over to the iTunes App Store for the download. In the meantime we are hearing rumors that Apple could be looking overhaul its iTunes Music Store and that they could be bringing high-definition audio.

Tyler Lee
Categories: Apple, Audio
Tags: itunes radio