Following similar plans announced by Burger King last week, Wendy’s has announced that it is now accepting mobile payments in restaurants across the U.S. Wendy’s has been testing mobile payment over the past year. The My Wendy’s app, available for both iOS and Android, now lets customers pay for their purchase at most of the 5,800 locations in the country.
The move towards mobile payments shows that fast food chains are increasingly targeting younger customers, often referred to as “millennials.” Its no secret that this particular demographic appreciates the flexibility of being able to do a lot of things through a phone, the chains are simply looking to tap into that.
Burger King recently announced that starting next month its mobile payment program will go live. Rival McDonald’s acknowledges importance of mobile payments and is currently testing it out in select locations around the country. Even Chipotle is conducting its own experiments with this payment method.
In order to pay through the My Wendy’s app, customers won’t need to scan it. Instead they would need to tap the app to generate a six digit number, which they would then give to the cashier. For now, the app doesn’t offer any discounts or even a loyalty program, but it could do so in the future.
Filed in . Read more about Apps and Mobile Payments.