T-Mobile Experiences 15 Times More BlackBerry Trade-Ins During Promotion

Some of you might recall that back in February, T-Mobile sent out some pretty troll-ish emails to BlackBerry customers, telling them to upgrade their phones to something else like the iPhone 5s. Naturally this did not sit well with BlackBerry’s CEO, John Chen, who is currently trying to turn the company around, and the last thing he needs is carriers to be unsupportive.

Thankfully T-Mobile had a change of heart and launched a new promotion that would basically allow customers to trade-in their older BlackBerry handsets for something newer by giving them credit as much as $200. However if that customer were to get a BlackBerry, they’d be given an extra $50 in credit. It turns out that the promotion was a success, according to a recent tweet by T-Mobile’s CMO, Mike Sievert.

According to Sievert, it seems that the promotion managed to draw BlackBerry users out from the woodwork where the carrier experienced 15 times the normal amount of trade-ins in the last two weeks.

We’re not sure if this is a good or bad sign for BlackBerry since Sievert did not mention if those trade-ins were to buy a phone of a different platform, or if they were used to buy a newer BlackBerry handset, like the BlackBerry Z10 or the BlackBerry Q10.

In any case as highlighted by Sievert’s tweet, the deal will be coming to an end this Wednesday, so for those of you who still have old BlackBerry handsets and would like to trade them in for a newer model or a phone of a different platform, you best hurry before it’s too late!

Tyler Lee
Categories: Cellphones
Tags: BlackBerry, T-Mobile