China has a reputation for keeping some of the most popular internet services out of its country. The sheer size of it makes it a very lucrative market. Even if they aren’t blocked, some services voluntarily keep away from the country. With global music streaming revenues on the rise, the People’s Republic seems like the market to target. That’s exactly what Nokia MixRadio is going to do, its actually the first global music streaming service to launch in the country that complements its Great Wall with a Great Firewall.
Nokia MixRadio will be available in China later this week. It hopes to target the over 80 percent of internet users in the country, a figure that comes in a tad above 500 million people, all of which access the internet through a mobile device. Its definitely one of the largest individual markets in the world for music streaming, larger than any of the other 31 markets MixRadio is available in.
If you’ve never heard about Nokia MixRadio, its a music streaming service that’s quite similar to Pandora, Spotify and the nascent Beats Music. Even though some of its competitors are well established, none of them service China, which means that MixRadio has got a huge advantage over all of them.
In order to push its music streaming service in the country, Nokia has tapped popular Chinese musicians like Khalil Fong, DJ Wordy and Tia Ray to curate playlists of hit local music.