Twitter seems to be on a roll recently, having introduced additional functionality to their product. Music lovers will be thrilled to hear what is coming their way as Billboard has just announced their partnership with Twitter, resulting in the Billboard Twitter Real-Time Chart. This is a unique chart to our time and age, where it is capable of tracking real-time U.S. music conversation by analyzing Twitter data.
Considering how music happens to be one of the trending topics on Twitter most of the time, not to mention this being the (virtual) place where influencers, artists and fans discover and discuss new music, Twitter plays host to a social “soundtrack” of sorts where ongoing music conversation is concerned. Working with @Billboard, it will help create the new industry standard when it comes to tracking and surfacing the conversation around music as it happens. This chart will be live on Billboard.com; and one can also expect to check out @Billboard and @TwitterMusic on a regular basis as updates and tweets on new artists and tracks show up.
One ought to take note that this is not the first time that Twitter data is analyzed in order to draw certain conclusions, as there were previous instances of Twitter data being looked into to figure out how flu cases are tracked across New York City. [Press Release]