We guess it goes without saying that Windows Phone is hardly the largest smartphone platform at the moment. In fact based on past figures, Windows Phone’s market share is pretty small compared to the likes of Android and iOS, but apparently it is also the fastest growing OS in the world, according to a recent report on Mobile Trends released by Kantar.
To put it into perspective, Kantar has found that Android currently has about 70% of the smartphone market in 12 major world economies, while iOS accounts for 22%, presumably with the remainder going towards BlackBerry, Windows Phone, and other smartphone platforms out there.
The report claims that things really started to turn around when Nokia released handsets like the Lumia 520 and the Lumia 620, both of which targeted customers who were looking for a smartphone that was not priced too high. In fact the report goes on to claim that Windows Phone has managed to nab some former Symbian users as well as eating into the low-end Android market as well.
It is also the purchase of low-end Windows Phone products that has led to the same customers deciding that they want to upgrade to something more high-end for their next purchase as well. Hearing about devices like the Lumia 520 dominating the market in 2014 is pretty reassuring for the Windows Phone brand, although it might be a little troubling for Nokia who recently released the Nokia X, a low-end Android handset meant to capture the low-end market as well.
At the rate Windows Phone is going, we wouldn’t be surprised if it eventually became a force to be reckoned with, and with Windows Phone 8.1 pegged for a release later this year with a host of new features and improvements, we can only imagine that it will be just another reason for customers to give the Windows Phone platform a try.
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