Twitch is a relatively new startup that lets people broadcast as well as view live streams of video games, and even though it may not be a popular company, it appears to have surpassed the likes of Amazon, Pandora and Hulu in terms of raking in U.S. web traffic. Twitch has announced today that it has crossed the one million monthly active broadcasters milestone, and according to its estimates, Twitch is averaging 13 billion minutes of footage being watched per month.
Twitch will no doubt have seen a significant boost from the Sony PlayStation 4, with the company confirming that the console accounts for over 100,000 of new activations alone. Its set to see another significant surge, with Twitch support coming to the Xbox One in the near future. According to DeepField’s new study, the streaming service has even passed Facebook in percentage of U.S. peak internet traffic. Matt Dipietro, vice president of marketing at the company, said that while Twitch doesn’t keep track of its share of the global internet traffic, it was “gratifying” for the infrastructure team to see as it has been working hard to keep Twitch up. As it expects usage to surge in the coming months, the company is upgrading its “points of presence,” so that the infrastructure is robust enough to deliver smooth video playback to scores of new users joining the service.