Cook stated that directly comparing the PC and mobile market doesn’t work due to the differences. One of the reasons is because unlike Mac where there aren’t as many apps available compared to Windows, iOS has a very strong developer base which we have to admit is true, as most developers tend to choose for iOS first followed by other platforms. He also compared Android to Europe, where many countries (manufacturers) rally themselves under one name (Android). “Android is like Europe. Europe was a name that somebody came up with for Americans who didn’t understand that Europe was a lot of countries that weren’t like U.S. states. They were very different. Android is many things.” Cook goes on to state that there might be some customers who don’t even know that they are using Android. “How many people who use a Kindle know that they’re using Android? And you see what Samsung is doing by putting more and more software on top. I think it’s night and day. The compare is so off.”