Conrad has named the camera such because SOCAM basically stands for “social-camera”, and it will come with built-in WiFi functionality that will allow users to transfer photos wirelessly from the camera to their mobile devices seamlessly, as well as allow their mobile devices to be used as a remote. The accompanying app will let photographers share their photos and videos onto social networking websites as well. Other features of the camera includes a 330-degree rotatable lens, enhanced imaging flexibility, and Full HD video capture.
Videos captured can also be recorded in slow-motion at 120fps. There will also be time lapse features, photo burst, video loop, and the ability to capture photos whilst recording a video. Pricing was not mentioned but the SOCAM UltiMate is expected to be made available in the beginning of April 2014.