Fendi Drone Ups The Fashion Show Ante

The advent of drones has often been touted for military use, but are there any other kinds of practical use? Fendi, the haute couture label from Italy, is definitely set to rock and roll its Fall/Winter 2014-15 fashion show by introducing flying cameras to the masses. Known as the Fendi drone, one ought not to feel all that bad if you are not sitting in the first few rows, since you can now check out the show in real-time via the “classic” view as well as the unprecedented aerial shots that have been shot and streamed over by the flying “Drone cam”.

It is nice to see more and more crossovers between the world of fashion and technology, and it will certainly bring audiences to a greater level of immersion. These high definition drone cameras will be flying along Fendi’s catwalk, where all of the footage captured will be sent over live to Fendi.com. Pietro Beccari, President and CEO of Fendi, shared, “We are enthusiastic to be the first using this technology on the catwalk which will allow us, once again, to be pioneers in our field and projected towards the future. In addition, we will allow our fans to see our fashion show like no one has ever seen before.”

Hopefully these drones will have their batteries fully charged before the show, otherwise it would be an embarrassment if one of the drones were to drop dead due to a lack of juice in the middle of the catwalk.

Edwin Kee
Categories: Robots
Tags: Drones