BlackBerry’s once proprietary BBM service has been pretty successful as an app in recent memory, where over 50 million new registrations were achieved from both iPhone and Android stables within the first three months of multi-platform availability. Well, it seems that the BBM app will also be making its way to the Nokia X and Windows Phone platforms that will further grow this exciting user base.
David Proulx, BlackBerry’s Senior Director of BBM, shared, “Through our relationship with Nokia, we see a great opportunity to increase the reach of BBM, particularly in emerging markets, many of which are already strong spots for BBM. With Nokia being such a proactive and engaged partner to work with, it really simplifies this process and provides us with even greater opportunities going forward.”
Proulx continued, “Whether it’s South-East Asia, Indonesia, Nigeria, South Africa, Latin America or the Middle East, BBM is already the pre-eminent messaging service in these markets, so we see Nokia X as a great opportunity to enable our existing users in these markets to grow their BBM contact lists to connect with friends, family and colleagues using Nokia X or Lumia smartphones.”
Not only that, it was also indicated that BBM too, would be making its way to the Asha family of mobile phones. That certainly does sound quite exciting, doesn’t it?