T-Mobile has been making waves this week, not only because its CEO crashed an AT&T party and got escorted out, but because its set to make another “uncarrier” announcement very soon. The uncarrier initiative was kicked off last year, with the carrier taking a number of bold steps such as eliminating traditional two year service contracts and allowing subscribers to upgrade devices without having to wait for a painfully long time. While the carrier hasn’t dropped any major hints as to what the next uncarrier announcement is going to be about, an ad has leaked online which hints in order to steal subscribers from its rivals, T-Mobile is going to pay early termination fees of an entire family just so they can get out of their contracts with their existing carrier and switch to Magenta.
The carrier’s CEO John Legere is scheduled to make a keynote speech later today at CES 2014 in Las Vegas, so its only a matter of time before the latest uncarrier move is made public. According to the ad, T-Mobile will pay early termination fee for new subscribers, up to $350 per family when they bring in at least three lines. The move is a bit similar to what AT&T announced recently, it is offering people who switch from T-Mobile up to $450. Legere called this move desperate. [Image via Droid-life]