What’s with the fierce rivalry? Why can’t it be more amicable like Sony and Microsoft? Well just last week prior to CES 2014, AT&T announced a new scheme in which they attempted to lure T-Mobile’s customers away by offering them up to $450 in credit. T-Mobile’s CEO called them desperate and promised something that would blow them away, which was the carrier’s announcement that they would be purchasing Verizon’s spectrum for $2.3 billion, essentially giving themselves a bit more clout in the telecommunications sector.
It’s interesting to see AT&T and T-Mobile’s relationship turn around from being the best of friends to the worst of enemies. It was a few years ago when AT&T attempted to acquire T-Mobile, a move that was embraced by both sides. However objections from various bodies resulted in the deal falling through, and ultimately the relationship as well. T-Mobile is expected to make another announcement this week regarding Uncarrier 4.0, and it will be interesting to see if their antics will end up working in their favor.