Basically they are a website launched by Brigham Young University students who encourage users to pay a “fine” for selfies that they take. In fact the website even encourages friends and families to “rat” on other friends and family members that have been known to take selfies. Of course the $1 fine is entirely voluntary where there the proceeds actually go to an organization called Vittana which helps provide loans to students in developing countries to help further their education. According to the Selfie Police’s co-creator, Chas Barton, “When we first came up with the idea we were trying to think of how to engage our generation in giving […] It’s tricky because we’re such a selfish generation, so the question we asked was not how do we make our generation charitable, but how do we turn selfishness into charity. That’s where Selfie Police was born.”