Nintendo Is ‘Studying’ Mobile Devices

Nintendo is having a tough time moving Wii U units, it has actually slashed sales forecast for the console by almost 70 percent, after predicting operating loss to the tune of $336 million. The company seems to have realized that it needs to change its strategy a bit, change the way that it conducts its business. It doesn’t come as a surprise that Nintendo has begun to ponder over mobile devices, as president Satoru Iwata said in a press conference, the company is “thinking about a new business structure.”

Iwata said that Nintendo is “studying” how the popularity of smart devices can be leveraged to further expand the game-player business. It might be that easy though, “It’s not as simple as enabling Mario to move on a smartphone,” Iwata says. Gaming, particularly handheld gaming, has evolved a lot over the past few years and Nintendo seems to have understood that. “If we stay in one place, we will become outdated,” Iwata said, without delving into further details about its study on mobile devices. Does this mean that Nintendo will finally open up to the idea of supplying its games to smartphones, even if some might see it as obtaining short term gain at the expense of long term growth? Time will tell, though Nintendo hasn’t always been a big fan of the idea.

Adnan Farooqui
Categories: Gaming
Tags: Nintendo