It was just a couple of days ago that we brought you word of Microsoft announcing a rebranding of their SkyDrive service, where it is now known as the OneDrive brand. The reason behind this rebranding exercise is not because the company has too much money and time on their hands that they do not know what to do with it, but rather, after Microsoft went into a dispute with British Sky Broadcasting (BSkyB, which trades as ‘Sky’), where the latter claimed that Microsoft’s SkyDrive brand would have infringed upon its own trademark. However, the OneDrive brand has opened the door to another dispute, as Thomas Medard Frederiksen, chief operating officer of One.com, claims that his company is now “consulting trademark experts” after the rebranding exercise, citing that OneDrive happens to share a moniker which is too close for One.com’s very own cloud service.
Man, this certainly does not bode well for the folks over at Microsoft. Didn’t anyone do any research beforehand to ensure that something like this does not happen down the road? One.com, however, has offered storage solutions that came under the ‘Cloud Drive’ name since 2011, and touts that “OneDrive, from Microsoft, is a similar product – with a similar name, that will lead to confusion.” Do you agree with One.com?