Hasselblad Lunar Limited Edition Announced For The Lunar New Year

Hasselblad is known for making pretty good cameras, and pretty expensive ones at that too! Back in 2012 the company announced the Hasselblad Lunar which would go on to retail for $6,500, and now the company has recently announced the Hasselblad Lunar limited edition in which only 200 units will be made, with each unit expected to retail for a whopping €7,200 before taxes, which when converted to US dollars is roughly around $9,800! Yikes! So what makes this particular Lunar camera from Hasselblad so special? Well the company turned to the use of titanium for this particular model, making it lighter than the normal version, as well as pairing it with red leather which makes it really stand out, although we’re not sure if that’s in a good or bad way (see photo above).

Apparently the color scheme was chosen as red and yellow are representative of fortune, according to the Chinese belief system, and is in accordance with the upcoming Lunar New Year which is pegged for the 31st of January 2014, although this would indeed make a very, very lavish gift! The hardware of the Lunar is expected to remain the same as the normal edition, meaning that photographers can look forward to a 24MP sensor with Full HD video capture capabilities, an ISO range of 100-16,000, a 3” display, and a black E-mount 18-55mm lens. According to Hasselblad’s CEO, Ian Rawcliffe, “This is a unique opportunity for a very small number of discerning photographers who want high-spec shooting capability linked with matchless Italian craftsmanship in a point and shoot camera, to invest in a photo-capture icon.” So, any takers?

Tyler Lee
Categories: Photo-Video
Tags: hasselblad