EA Paid YouTube Video Producers For Next-Gen Game Promotions

Electronic Arts (EA) has taken the very same road that Microsoft did, by paying YouTube video producers in order for them to post footage of its games, where among the titles include Battlefield 4 and Need for Speed Rivals, at least this was what was reported by NeoGAF. This particular program from EA known as Ronku allows video producers to earn money for showing off footage of the next-gen versions of Battlefield 4 and Need For Speed Rivals.

Selected Ronku “assignments” would then show off some of the more noteworthy segments in EA’s games, including a demonstration of “how you will cross the line” in Need for Speed Rivals, or perhaps the entire episode of taking down the whole skyscraper in Battlefield 4 multiplayer. Apparently, those who decide to participate would be rewarded with $10 per thousand video views, and this would be limited to a maximum of three videos.

Some of the terms and conditions include barring participants from posting copies of the assignment or document agreement without obtaining written consent from EA before that. In the past, some of the assigned games include the likes of FIFA 14 ($10 CPM), Madden NFL 25 ($15 CPM) and Plants vs. Zombies 2 ($10 CPM) What do you think about this kind of guerrilla marketing?

Edwin Kee
Categories: Gaming
Tags: EA, YouTube