According to Corning, “More than half of the top 10 smartphone manufacturers already market devices that incorporate cover glass with subtle curves, and the demand for even more-dramatic form factors is increasing. Corning’s 3D-forming technology meets this demand and expands the design possibilities for industrial designers.” This seems to suggest that companies in the future who might want to create more dramatically curved devices will not have to forgo durability afforded by Corning’s products for something else that is more pliable. Of course as it stands only Samsung and LG have devices that are curved, but according to speculation, some believe that this could be Apple’s answer to a curved display which might be used in their rumored iWatch.
Assuming this is true, it will not be Apple’s first foray into curved displays. In fact older models of the iPod nano (specifically the 2009 model) did feature a subtly curved display. We’re not sure what will result from this but hopefully Apple’s iWatch will be able to show off Corning’s efforts.