This new Unfollow button, first outed to the masses by TechCrunch, will function in a similar manner so that users can “hide all” from friends in the past. It would edge one closer to the line of defriending, but stop at just blocking content that one does not want to see from their friends. According to a Facebook spokesperson who mentioned it to Mashable, “The goal of this change is to help people curate their News Feed and see more of the content that they care about.” If you happen to be on the receiving end of being unfollowed, fret not – you will not know about it, so your ego would not end up bruised in any way. Except until, perhaps when you meet up with said friend in person and start wondering why he or she has not said anything about your recent Facebook updates.