According to the company, the “new BLU LIFE PURE focuses on gorgeous design and beautiful software, appealing to users who wish to own a piece of modern art, without sacrificing their desire for the latest technology available in a smartphone.” Also like we said, unlike BLU’s previous offerings, the Life Pure looks to be a pretty decent handset. For those who are wondering what the Life Pure packs under the hood, you guys can look forward to a 5” Full HD display with a PPI of 441. The handset will be powered by a quad-core MediaTek MT6589T chipset clocked at 1.5GHz and will be accompanied by 2GB of RAM, 32GB of onboard storage, a 13MP camera with BSI, and a 5MP front-facing camera.
The BLU Life Pure will also come with a 2,000mAh battery, WiFi, Bluetooth, and will be priced at a rather affordable $349, although at this point in time it is unknown when the handset will be launched.