According to Sherlund, he states that Microsoft is currently losing anywhere between $3 billion to $4 billion from both Bing and Xbox combined. While losing money from Bing might be possible, especially given that it would be pretty hard to compete against the likes of Google, the idea of Xbox losing money for Microsoft is hard to believe. In any case he seems to believe that selling or even giving away Bing, or spinning off Xbox or selling the brand would be the best course for the company because as it stands both brands are putting a $0.30-$0.40 drag on Microsoft’s EPS. Sherlund states, “The even bigger issue is that this business does not drive traction in smartphones or tablets and does not contribute to PC demand or enterprise products. They are not strategic and are a costly sideshow.”
Filed in Bing (Microsoft), Microsoft and Xbox.
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