It is obvious at this point in time that Android is the dominating smartphone platform and commands the largest market share in the world, and that Samsung is probably the leading Android OEM as well, although it seems that Japan might not necessarily be the market that Samsung shines in. According to industry reports, word has it that Samsung’s market share and sales are actually taking a dive over in Japan. From July-September, the reports claim that Samsung has only managed to sell 1 million of its overall portfolio and only took 9.9% of the market.
The reason behind this is partly due to Apple, whose new iPhone 5s and iPhone 5c managed to dominate the market with a 38.1% market share. This is also thanks to Apple’s partnership with NTT DOCOMO, Japan’s largest carrier, who finally got on board the iPhone bandwagon and started to offer the device officially on its network. Coming in second place is Sony who took 18.9% of the market, and the report claims that even Sharp managed to beat out Samsung by 100,000 units. What do you guys think? Why does Samsung appear to have a harder time in Japan than the rest of the world?
Filed in Samsung.
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