Pharrell Launches 24-Hour Interactive Music Video For ‘Happy’

If you’ve listened to a pop music station this past summer, we’re sure you’re aware Pharrell Williams has been absolutely everywhere. Pharrell was included in two of this summer’s hottest songs: Daft Punk’s “Get Lucky” and Robin Thicke’s “Blurred Lines.” Pharrell has released a new song called “Happy,” and if you’ve watched Despicable Me 2, we’re sure the song will song very familiar to you.

Pharrell released a music video for Happy as well, although he didn’t just release a music video. Instead, Pharrell launched a website called 24hoursofhappy.com which is the first 24-hour music video to ever as the song is really around 4 minutes long, but the website loops the track while also introducing new dancers who are lip-synching the tune.

Viewers of the website are able fast forward as well as backwards using an interactive clock interface that is accessible simply by hovering your mouse over the video. Viewers can also share moments they find interesting from the video on Twitter and Facebook.

This is the first time we’ve ever seen a music video that is able to run for a total of 24 hours and you better believe we’ll be leaving the website open on our work computers all day while we write our stories, especially since we’re so close to the weekend.

Daniel Perez
Categories: Videos (web), Web
Tags: Music