Jony Ive Designed (RED) Mac Pro Fetches $977,000 At Auction

Apple has a series of products that bear the (RED) tag, which are essentially products where a portion of its sales are donated to charity. This has resulted in Apple products such as iPods and accessories which bear the tag, and recently a specially designed Mac Pro by Apple’s own design guru, Jony Ive, and Marc Newson. At that time it was expected that this special edition Mac Pro could fetch anywhere between $40,000-$60,000, which is admittedly a lot more than what the original computer is worth, but it looks like those expectations have since been shattered as the computer has managed to fetch an eye-watering $977,000 at auction!

The auction was held at Sotheby’s and was meant to benefit The Global Fund to help fight AIDS. In fact this auction has managed to beat out the previous record holder, an Apple 1 computer which sold for $640,000. Other products designed by Ive and Newson were also sold for far more than their estimates, such as the Rose Gold Apple Earpods that fetched $461,000, a custom Leica camera that fetched $1.8 million, and a (RED) desk that fetched $1.6 million. While this was done for charity, it certainly won’t help Apple’s reputation of charging way more for products than what they really are worth. What do you guys think? Would any of you have paid that much if you had that much money lying around?

Tyler Lee
Categories: Apple, Computers
Tags: mac pro