Apple Europe’s Black Friday Deals Offers Discounts, Not Gift Cards

A few days ago we reported that Apple would be introducing Black Friday deals via its online store and its retail outlets. Given that Apple products tend to lean more towards the pricey side of things, this is of course a welcome deal by many, even if it means that your savings could be $30-$50. Unfortunately unlike last year’s deals where Apple actually gave discounts on selected products, Apple has decided to give away gift cards this year, with the except of Apple Europe. Interestingly enough it seems that Apple’s Europe stores will be keeping to the tradition of giving discounts as you can see in the screenshot above from the Apple UK store.

We’re not sure why Apple Europe is the only exception, but for those living in the UK, you can expect to save anywhere between £11 to as much as £81 depending on which Apple product you’re planning on getting. This is compared to Apple’s Australia and New Zealand stores where gift cards worth up to $150 will be given away with purchase of selected products. While the US Black Friday deals for Apple has yet to go live, it is expected by many that Apple US will also be going the gift card route. What do you guys make of this? Seems a tad unfair, doesn’t it? Or would you prefer the gift card instead?

Tyler Lee
Categories: Apple
Tags: black friday