The overall popularity of both colors can actually be further split based on gender, which is what the survey has done. They found that men typically favored the Space Gray finish on the iPhone 5s, while women had a slight preference to Silver, while Gold was a somewhat equal split. For the iPhone 5c, white was the most popular choice for men, while women seem to gravitate towards pink. According to CIRP Partner and Co-Founder, Mike Levin, “iPhone 5S and 5C colors seem to confirm some traditional gender biases. In the iPhone 5C, men prefer the neutral white, and the Space Gray in the iPhone 5S. In contrast, women prefer lighter silver 5S and the brighter iPhone 5C colors. Interestingly, no one, including the women in the survey, appears to want the Yellow iPhone 5C very much.”
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