Last week Apple sent out invites for a media event that has been scheduled for September 10th. At this event the company is expected to unveil its two new iPhones. Before the weekend we picked up on a rumor which claimed that a new Apple TV might be unveiled at the event as well. The rumor pointed to bill of lading information from the U.S. Department of Homeland Security. The bill of lading showed Apple had taken deliveries of “set-top boxes” from one of its manufacturers in China. As per the latest report from AllThingsD, people familiar with the company’s plan say that no new Apple TV will be unveiled on September 10th.
It was believed that Apple had received shipments of refreshed Apple TVs. There’s also a possibility that it was a routine shipment which contained units of the existing set-top box. There haven’t been a whole lot of rumors about a new Apple TV and the company itself hasn’t hinted at that possibility as yet. However, Apple is apparently going to release an Apple TV software update at the event which will bring a number of new features. One such feature is said to be the ability to stream content you’ve purchased from iTunes on someone else’s Apple TV.
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