Microsoft Aims For 15% Market Share With Windows Phone In 2018

Microsoft’s Windows Phone platform currently does not command the largest market share in the market, although they are growing steadily, albeit slowly. With Microsoft acquiring Nokia’s cellphone business, will this improve their Windows Phone efforts? Well Microsoft appears to be somewhat cautious at predicting Windows Phone’s growth in the future, and according to their Strategic Rationale presentation, the Redmond company has revealed that they expect the Windows Phone platform to command a market share of 15% in 2018.

2018 is a pretty far off and 15% does seem a little low, at least when compared to iOS and Android’s numbers, and with Windows Phone commanding 8.2% market share in Europe as an all-time high, we think Microsoft could get there sooner, but we guess it’s better to err on the side of caution just to be safe. Microsoft also expects the smartphone market to grow to about 1.7 billion handsets by 2018, so 15% of 1.7 billion doesn’t seem too bad, right? What do you guys think? Is 15% by 2018 a little too low, or do you agree that 15% is a more realistic number?

Tyler Lee
Categories: Cellphones
Tags: Microsoft, Windows Phone