According to the folks at The Verge, they ran an interesting story on how Facebook had secretly been testing their new iOS 7 app right under the noses of about 8 million users with none of them having a clue that they were part of it, which is why you might have noticed that some of your friend’s Facebook apps on iOS might look different from yours.
To achieve this testing without having to ship beta versions of its app, “Facebook built an entire system for creating alternate versions of the native app within the native app. The team could then turn on certain new features for a subset of its users, directly, and measure the results. Starting in early 2013, the team put together a system of “different types of Legos — that we can reconfigure really easily … and see the results on the server in real time.” Pretty cool, huh? So what do you guys make of the new Facebook? Are you digging it?