According to ASCI’s director, David VanAmburg, “Not only does Samsung edge ahead of all iPhones, Apple customers themselves don’t see much difference between the iPhone 4, 4S, or 5 […] The latest earnings report from Apple was better than expected, but the name of the game for Apple has always been innovation. Samsung, on the other hand, shows a strong upward ACSI trend from the Galaxy S II to the Galaxy S III. If the S4 performs as well — or even better — in the eyes of customers, Samsung could threaten Apple’s dominance in overall customer satisfaction.”
What do you guys think? It’s admittedly a pretty close match but will Apple be able to knock Samsung off from the top position, or will Samsung pull further away from Apple in the future?
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