MTV today launched its video streaming app for the Xbox 360, allowing users of the console to stream its exclusive TV shows. An Xbox Live Gold subscription will be required in order to watch these shows through MTV’s app, and to get the most recent episodes of the shows, users will also need to be subscribed to a participating pay-TV partner.
There’s another caveat attached to the app. The five latest episodes of current MTV shows will only be available for those Xbox 360 users that are subscribed to any of Viacom’s “TV Everywhere” partners. DirecTV, Verizon FiOS, AT&T U-verse, Time Warner Cable, Cablevision, Suddenlink, RCN, Hawaiian Telecom and Bright House Networks make up that list. Having this restriction in place means that majority of the Xbox 360 owners won’t actually be able to access the latest content unless they subscribe to one of Viacom’s pay-TV partner. Apart from letting users streaming new and old shows whenever they want, the app will also provide additional content such as clips from MTV Video Music Awards, web originals from MTV Other as well as clips from MTV News. The app can be navigated either through the console’s controller or through hand gestures if Kinect is attached to the console.