It seems that the Moto X is a branding that Motorola will use for a family of devices, and that the UK market can expect a similarly branded product to be introduced in their market and global markets further down the liner. According to the spokesperson, “Because it is the first one, the Moto X has had a real buzz around it, but the US launch is not about the US being Motorola’s priority at all, there are devices coming to Europe. We can’t share what they are as of yet, but they are from the same family. They are cool and they are exciting and there is a lot in Europe coming up.”
Definitely a bummer for those living in the UK, Europe, and the rest of the world, but we guess there’s always the option of grey imports if you really wanted the device.