BlackBerry 10 was launched earlier this year with devices like the BlackBerry Z10 and BlackBerry Q10 hitting the market, so we guess for some companies that are still on the BlackBerry platform, it should be time to upgrade, right? Morgan Stanley is one of those companies that still uses the BlackBerry platform, although at the moment they have distributed BlackBerry 7 devices to their employees around the world, and for now it looks like there are no plans for the company to upgrade to BlackBerry 10.
Given that we would have expected such a prolific company to be on the ball with their tech upgrades, surprisingly Morgan Stanley has chosen instead to keep to the BlackBerry 7 platform until they are able to gain some form of assurance of support for the new platform. According to a BlackBerry spokesperson, “We remain steadfast in our commitment to our customers and shareholders. We believe in our innovative technologies and we are laser-focused on delivering long-term value.”
This definitely does not bode well for BlackBerry as pretty much all their hopes is pinned onto their new BlackBerry 10 platform. There is the upcoming BlackBerry Z30 that will hopefully draw a larger audience due to its phablet size, especially those who like big screens. However one analyst by the name of Roger Entner who was quoted in an interview had this to say, “If you think the company will be sold or disappears, why buy a couple hundred new devices? When something breaks, you might not get support.” It’s a little pessimistic but true. What do you guys think?
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