T-Mobile Runs Cryptic Ad Prior To Its “Boldest Moves Yet” Event

In the last week of June T-Mobile sent out invites to the press for an event it has scheduled on July 10th. On the invite the carrier said that it is going to unveil its “boldest moves yet.” This event has widely been associated with the impending “phase 2” of the UNcarrier intitiative, some even believe that the carrier might be announcing new devices. In yesterday’s Wall Street Journal, T-Mobile ran a rather cryptic ad which hints at the moves its possibly going to unveil at the event. From the looks of things, the announcements could be related to upgrade timeframes or T-Mobile’s no-contract plans.

The ad taunts an AT&T announcement from last month when it increased iPhone upgrade eligibility to 24 months. There’s not much one can make out of this advertisement right now, plain speculation only lets us believe that the announcement is going to be related to the carrier’s rate plans. We’ve already heard quite a lot of information regarding a new Simple Choice plan that’s likely to be announced at this event. At this point in time, it seems highly unlikely that the event has anything to do with new devices. [Image via TmoNews]

Adnan Farooqui
Categories: Cellphones
Tags: T-Mobile