Nokia’s Lumia Brand Was Decided In A Day

When it comes to branding your product, chances are you would sit down and think long and hard about what to name it. After all it will become associated with your company and giving it a good and memorable name will help make it more noticeable. For example Apple has their “i” where they have iMacs, iPhones, iPods, iPads, and etc., while Samsung has their Galaxy brand which denotes their range of smartphones and tablets running on Android. Nokia has their Lumia which is used to identify Windows Phone devices and if you’re wondering how long it took for Nokia to decide on the name it seems that it only took them one day.

According to Nokia’s CEO, Stephen Elop, “Why wait until tomorrow or next week? […] We could make the decision today. And we did.” Interestingly though back in 2011 when it was announced, some translations have found that “Lumia” in Spanish actually translated into “prostitute”, although some found that it wasn’t exactly a widely used term to begin with. In any case we guess given Nokia’s situation at that time, time was indeed of the essence and taking weeks or months to decide on a brand name might not have been favorable.

Tyler Lee
Categories: Cellphones
Tags: lumia, Nokia