Microsoft Surface RT Price Cuts Probably Won’t Improve Sales

Last week it was rumored that Microsoft was going to be slashing $150 off of Surface RT price in the U.S. It did indeed do that, but only a couple of days back we found out that they have in fact reduced prices of the Surface RT globally by as much as 30 percent. One of the reasons believed to be behind this move is that Microsoft wants to hike sales of its first tablet creation. Digitimes says in a new report that price cuts are probably not going to help improve sales, as prices for Android tablets as well as touchscreen Windows notebooks have also gone down.

The report says that certain market watchers believe that Microsoft has reduced prices so that it can clear out existing inventory of the Surface RT before it launches the next generation Surface tablets. Right now the base RT model can be purchased for $349 in the U.S. through Microsoft’s online store as well as through retailers. The company hasn’t reduced prices for the Surface Pro models, which are said to be performing relatively better than Microsoft’s entry level tablets.

Adnan Farooqui
Categories: Tablets
Tags: Microsoft, Surface RT