Yahoo! Japan has been pretty creative in the past, launching a thirst-quenching drink under the Yahoo! brand. Well, this sense of innovation has seen the Internet company come alongside Kiip, another US startup which incentivizes in-app ads by turning them into rewards. Both companies have signed a deal to launch a partnership, where Yahoo! Japan happens to be the largest media company in Japan. Alexa has ranked the main Yahoo.co.jp news portal as Japan’s most visited site, but detailed figures for its mobile apps have remained private and confidential although Kiip founder Brian Wong did mention that they already have “tens of millions” of users across its Web and mobile services.
How will this Yahoo! Japan and Kiip partnership work out? The former will use the latter in order to boost engagement with users who make use of its iOS and Android apps, where users will be served Kiip ads as well as rewards when one completes various activities within the app, including sharing a weather forecast or reading some news. Not only that, this system will also allow users to win Yahoo Japan’s virtual currency.